Founder of The Merge Collective, Serena Isbell is a visionary artist manager, creative director, and strategist dedicated to building honest, sustainable careers for independent musicians. Raised in the heartbeat of Southern storytelling, she graduated from Belmont University, where she first saw the divide between the industry and artists trying to carve out something real. With a deep love for outlaw country, americana, rock, and bluegrass, Serena merges sharp business acumen with heartfelt storytelling, creating artist-first strategies rooted in authenticity, movement, and place. From booking tours and building album campaigns to shaping visual brands and long-term strategy, she has made it her goal to provide the support system she always wanted for independent artists.